Synthesia
beginnerThe enterprise standard for AI training videos and corporate communications.
Synthesia is the enterprise leader in AI avatar-based video production, trusted by 50% of Fortune 100 companies for training, onboarding, and corporate communications. With 230+ diverse AI avatars, 140+ languages, and an intuitive browser-based editor, Synthesia enables L&D teams, HR departments, and corporate communications to produce professional video content without studios, cameras, or editing skills. Its enterprise features, including brand kits, approval workflows, SCORM export, and SSO, make it the go-to platform for organizations at scale. PxlPeak deploys Synthesia for enterprise clients focused on training, compliance, and internal communications.
50%
Fortune 100 companies use Synthesia
230+
AI avatars available
140+
Languages supported
90%
Reduction in video production costs
Key Features
230+ diverse AI avatars with professional presentation styles
140+ languages with natural voice and lip-sync
Browser-based video editor with templates, screen recording, and media library
SCORM and xAPI export for LMS integration
Brand kits for consistent visual identity across all videos
Approval workflows, version control, and team collaboration
Use Cases We Implement
Produce employee training and onboarding videos at scale
Create compliance and safety training content in multiple languages
Build product tutorials and customer education libraries
Generate internal communications and executive updates
How We Implement Synthesia
Assess
We analyze your business needs and how Synthesia fits into your workflow.
Configure
Set up Synthesia with custom settings, integrations, and data connections.
Integrate
Connect to your existing tools: CRM, helpdesk, email, and more.
Train & Launch
Train your team, document everything, and provide ongoing support.
When NOT to Use Synthesia
You need cinematic footage or product shots: Runway generates scenes; Synthesia generates presenters.
Your primary need is personalized 1:1 sales outreach video: HeyGen's personalization API is more optimized for individual-level customization.
You need interactive real-time video avatars on your website: HeyGen's interactive avatar feature is more mature.
Your content requires creative editing/VFX: Synthesia is a production tool, not an editor; use Runway for VFX needs.
Integration Patterns We Deploy
Enterprise Training Pipeline
Synthesia + LMS (Cornerstone/Workday) + SCORM + Quiz Engine
L&D writes scripts → Synthesia generates multi-language training videos → exported as SCORM → uploaded to LMS with quiz integration → completion tracked automatically.
Compliance Update Distribution
Synthesia + SharePoint + Email + Tracking Dashboard
Compliance team updates policy → Synthesia generates explanation video in all required languages → distributed via SharePoint and email → acknowledgment tracked per employee.
Product Release Communications
Synthesia + Notion + Slack + Email + CMS
Product team writes release notes in Notion → Synthesia creates video walkthrough with exec avatar → shared internally via Slack → customer-facing version published to CMS.
Multi-Department Knowledge Base
Synthesia + Confluence + Help Center + Analytics
Each department creates how-to videos → organized in Confluence by department → published to internal help center → analytics show most-viewed content for prioritization.
Risks & How We Mitigate Them
Employee resistance to AI avatar executive communications
Some employees find avatar videos inauthentic for important messages. We recommend avatars for training/updates and real video for sensitive communications (layoffs, strategy changes).
Custom avatar quality doesn't match expectations
Custom avatars require good source footage. We coordinate studio recording sessions with proper lighting, framing, and audio to ensure avatar quality matches the real person.
SCORM integration issues with legacy LMS platforms
Older LMS platforms may have SCORM compliance gaps. We test exports against your specific LMS before bulk-producing content, and provide xAPI as a fallback.
Video updates needed when policies/products change
Unlike live video, Synthesia content can be updated by editing the script, no re-recording needed. We build update workflows so changes propagate quickly across all language versions.
Implementation Checklist
Define primary use case: employee training, compliance, product education, or internal communications
Choose plan: Starter ($29/mo) for small teams, Creator ($89/mo) for regular production, Enterprise for SSO + custom avatars
Select avatars: 230+ stock avatars for immediate use, or coordinate custom avatar recording for executives/trainers
Set up brand kit: upload logo, colors, fonts, and intro/outro templates for consistent visual identity
Configure LMS integration: test SCORM/xAPI export with your specific learning management system
Create video templates for each content type: training modules, policy updates, product walkthroughs
Build a multilingual production workflow: script → translate → generate → review per language → publish
Establish a content update process: when source material changes, update Synthesia scripts and regenerate
Implementation Guide: Synthesia
1-2 weeksSynthesia is the enterprise standard for AI avatar videos, used by 50,000+ companies for training, onboarding, product updates, and customer education. The platform is designed for non-video-professionals: write a script, pick an avatar, and get a polished video. The real value is scale, updating a 20-video training library takes hours instead of weeks.
Before You Start
Synthesia account (Starter for basic, Enterprise for custom avatars and API)
Video scripts organized by use case
Brand kit: logo, colors, fonts for video templates
Custom avatar recording if needed (similar to HeyGen process)
Step-by-Step
Set up brand template
1 dayCreate a master template with brand intro, outro, lower thirds, and color scheme. All videos generated from this template ensure visual consistency.
Create avatar library
1-2 daysSelect stock avatars for different contexts (presenter, instructor, spokesperson) or create custom avatars from video recordings.
Build initial video library
3-5 daysPrioritize highest-impact content: onboarding videos, product training, process documentation. Generate in batch.
Start with internal training content: it's lower-stakes and lets you refine your script-writing before customer-facing videos.
Translate for global teams
2-3 daysUse Synthesia's translation feature to create multilingual versions. Review translations with native speakers before publishing.
Common Mistakes to Avoid
Trying to replace all video content with AI avatars
AI avatars work for informational content (training, updates, tutorials). Keep human-filmed content for emotional storytelling, testimonials, and brand campaigns.
Scripts that are too long
Keep videos under 5 minutes. Attention drops off a cliff after 3 minutes. Break long topics into a series.
Pro Tips
The 'update' feature is Synthesia's killer advantage. Change a script line and regenerate, no reshooting. Product updates, policy changes, and training revisions happen in minutes.
Embed Synthesia videos in knowledge bases and wikis. Employees watch a 2-minute video instead of reading a 10-page document.
Use different avatars for different content types: a friendly avatar for onboarding, a professional one for compliance training, a technical one for product demos.
Architecture
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ Script + │────▶│ Synthesia │────▶│ Training │
│ Brand Kit + │ │ Engine │ │ Video │
│ Avatar │ │ │ │ (MP4) │
└──────────────┘ └──────┬───────┘ └──────┬───────┘
│ │
┌─────────────┼──────────┐ ┌──────┴───────┐
▼ ▼ ▼ │ LMS / │
┌──────────┐ ┌──────────┐ ┌─────┐│ Knowledge │
│ Custom │ │ Translate│ │ API ││ Base │
│ Avatar │ │ (120+ │ │ ││ │
│ │ │ langs) │ │ │└──────────────┘
└──────────┘ └──────────┘ └─────┘Quick-Start Config
// Synthesia API: Generate training video
const response = await fetch("https://api.synthesia.io/v2/videos", {
method: "POST",
headers: {
"Content-Type": "application/json",
"Authorization": "YOUR_API_KEY"
},
body: JSON.stringify({
title: "Q1 Product Update",
description: "Quarterly product update for sales team",
input: [{
scriptText: "Welcome to our Q1 product update. This quarter we launched three major features that will help you close deals faster...",
avatar: "anna_costume1_cameraA",
avatarSettings: { style: "rectangular", horizontalAlign: "center" },
background: "green_screen"
}],
template: "your-brand-template-id"
})
});Integration Recipes
Training Library Automation
Training scripts maintained in Google Docs. When updated, n8n triggers Synthesia to regenerate the video. New version auto-uploaded to LMS, replacing the old one. Training library stays current without manual video production.
Multilingual Customer Education
Product tutorials generated in English, then translated to all supported languages via Synthesia. Videos embedded in help center articles and served contextually through Intercom based on customer language preference.
Want us to handle the implementation?
Our team handles Synthesia setup, integration, training, and ongoing support.
Get Synthesia ImplementedFrequently Asked Questions
How does Synthesia compare to HeyGen?
Synthesia is stronger for enterprise L&D and training use cases, with SCORM export, LMS integration, brand kits, and approval workflows. HeyGen excels at personalized sales outreach and video translation. PxlPeak recommends Synthesia for training-focused deployments and HeyGen for marketing-focused ones.
Can Synthesia integrate with our LMS?
Yes. Synthesia exports to SCORM and xAPI formats compatible with all major learning management systems. PxlPeak configures the integration so training videos are automatically published and tracked in your LMS.
Is Synthesia suitable for regulated industries?
Yes. Synthesia is SOC 2 Type II certified, GDPR compliant, and trusted by financial services, healthcare, and government organizations. PxlPeak configures data residency, access controls, and compliance workflows.
How long does enterprise deployment take?
PxlPeak deploys Synthesia Enterprise in 1-2 weeks, including SSO setup, brand kit configuration, template development, LMS integration, and team training workshops.
Can we create custom avatars of our executives?
Yes. Synthesia offers custom avatar creation for enterprise clients. A short studio recording session produces a digital twin that can deliver any script. PxlPeak coordinates the recording and handles avatar quality assurance.
Related Reading
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