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Synthesia

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The enterprise standard for AI training videos and corporate communications.

Synthesia is the enterprise leader in AI avatar-based video production, trusted by 50% of Fortune 100 companies for training, onboarding, and corporate communications. With 230+ diverse AI avatars, 140+ languages, and an intuitive browser-based editor, Synthesia enables L&D teams, HR departments, and corporate communications to produce professional video content without studios, cameras, or editing skills. Its enterprise features, including brand kits, approval workflows, SCORM export, and SSO, make it the go-to platform for organizations at scale. PxlPeak deploys Synthesia for enterprise clients focused on training, compliance, and internal communications.

Implementation: 1-2 weeks
Pricing: Free (10 min/mo) / $29/mo (Starter, $18 annual) / $89/mo (Creator, $64 annual) / Custom (Enterprise)
Official site

50%

Fortune 100 companies use Synthesia

230+

AI avatars available

140+

Languages supported

90%

Reduction in video production costs

Key Features

230+ diverse AI avatars with professional presentation styles

140+ languages with natural voice and lip-sync

Browser-based video editor with templates, screen recording, and media library

SCORM and xAPI export for LMS integration

Brand kits for consistent visual identity across all videos

Approval workflows, version control, and team collaboration

Use Cases We Implement

Produce employee training and onboarding videos at scale

Create compliance and safety training content in multiple languages

Build product tutorials and customer education libraries

Generate internal communications and executive updates

How We Implement Synthesia

1

Assess

We analyze your business needs and how Synthesia fits into your workflow.

2

Configure

Set up Synthesia with custom settings, integrations, and data connections.

3

Integrate

Connect to your existing tools: CRM, helpdesk, email, and more.

4

Train & Launch

Train your team, document everything, and provide ongoing support.

When NOT to Use Synthesia

You need cinematic footage or product shots: Runway generates scenes; Synthesia generates presenters.

Your primary need is personalized 1:1 sales outreach video: HeyGen's personalization API is more optimized for individual-level customization.

You need interactive real-time video avatars on your website: HeyGen's interactive avatar feature is more mature.

Your content requires creative editing/VFX: Synthesia is a production tool, not an editor; use Runway for VFX needs.

Integration Patterns We Deploy

Enterprise Training Pipeline

Synthesia + LMS (Cornerstone/Workday) + SCORM + Quiz Engine

L&D writes scripts → Synthesia generates multi-language training videos → exported as SCORM → uploaded to LMS with quiz integration → completion tracked automatically.

Compliance Update Distribution

Synthesia + SharePoint + Email + Tracking Dashboard

Compliance team updates policy → Synthesia generates explanation video in all required languages → distributed via SharePoint and email → acknowledgment tracked per employee.

Product Release Communications

Synthesia + Notion + Slack + Email + CMS

Product team writes release notes in Notion → Synthesia creates video walkthrough with exec avatar → shared internally via Slack → customer-facing version published to CMS.

Multi-Department Knowledge Base

Synthesia + Confluence + Help Center + Analytics

Each department creates how-to videos → organized in Confluence by department → published to internal help center → analytics show most-viewed content for prioritization.

Risks & How We Mitigate Them

Employee resistance to AI avatar executive communications

Some employees find avatar videos inauthentic for important messages. We recommend avatars for training/updates and real video for sensitive communications (layoffs, strategy changes).

Custom avatar quality doesn't match expectations

Custom avatars require good source footage. We coordinate studio recording sessions with proper lighting, framing, and audio to ensure avatar quality matches the real person.

SCORM integration issues with legacy LMS platforms

Older LMS platforms may have SCORM compliance gaps. We test exports against your specific LMS before bulk-producing content, and provide xAPI as a fallback.

Video updates needed when policies/products change

Unlike live video, Synthesia content can be updated by editing the script, no re-recording needed. We build update workflows so changes propagate quickly across all language versions.

Implementation Checklist

1

Define primary use case: employee training, compliance, product education, or internal communications

2

Choose plan: Starter ($29/mo) for small teams, Creator ($89/mo) for regular production, Enterprise for SSO + custom avatars

3

Select avatars: 230+ stock avatars for immediate use, or coordinate custom avatar recording for executives/trainers

4

Set up brand kit: upload logo, colors, fonts, and intro/outro templates for consistent visual identity

5

Configure LMS integration: test SCORM/xAPI export with your specific learning management system

6

Create video templates for each content type: training modules, policy updates, product walkthroughs

7

Build a multilingual production workflow: script → translate → generate → review per language → publish

8

Establish a content update process: when source material changes, update Synthesia scripts and regenerate

Implementation Guide: Synthesia

1-2 weeks

Synthesia is the enterprise standard for AI avatar videos, used by 50,000+ companies for training, onboarding, product updates, and customer education. The platform is designed for non-video-professionals: write a script, pick an avatar, and get a polished video. The real value is scale, updating a 20-video training library takes hours instead of weeks.

Before You Start

Synthesia account (Starter for basic, Enterprise for custom avatars and API)

Video scripts organized by use case

Brand kit: logo, colors, fonts for video templates

Custom avatar recording if needed (similar to HeyGen process)

Step-by-Step

1

Set up brand template

1 day

Create a master template with brand intro, outro, lower thirds, and color scheme. All videos generated from this template ensure visual consistency.

2

Create avatar library

1-2 days

Select stock avatars for different contexts (presenter, instructor, spokesperson) or create custom avatars from video recordings.

3

Build initial video library

3-5 days

Prioritize highest-impact content: onboarding videos, product training, process documentation. Generate in batch.

Start with internal training content: it's lower-stakes and lets you refine your script-writing before customer-facing videos.

4

Translate for global teams

2-3 days

Use Synthesia's translation feature to create multilingual versions. Review translations with native speakers before publishing.

Common Mistakes to Avoid

Trying to replace all video content with AI avatars

AI avatars work for informational content (training, updates, tutorials). Keep human-filmed content for emotional storytelling, testimonials, and brand campaigns.

Scripts that are too long

Keep videos under 5 minutes. Attention drops off a cliff after 3 minutes. Break long topics into a series.

Pro Tips

The 'update' feature is Synthesia's killer advantage. Change a script line and regenerate, no reshooting. Product updates, policy changes, and training revisions happen in minutes.

Embed Synthesia videos in knowledge bases and wikis. Employees watch a 2-minute video instead of reading a 10-page document.

Use different avatars for different content types: a friendly avatar for onboarding, a professional one for compliance training, a technical one for product demos.

Architecture

┌──────────────┐     ┌──────────────┐     ┌──────────────┐
│  Script +    │────▶│  Synthesia   │────▶│  Training    │
│  Brand Kit + │     │  Engine      │     │  Video       │
│  Avatar      │     │              │     │  (MP4)       │
└──────────────┘     └──────┬───────┘     └──────┬───────┘
                            │                     │
              ┌─────────────┼──────────┐   ┌──────┴───────┐
              ▼             ▼          ▼   │  LMS /       │
       ┌──────────┐  ┌──────────┐  ┌─────┐│  Knowledge   │
       │ Custom   │  │ Translate│  │ API ││  Base        │
       │ Avatar   │  │ (120+   │  │     ││              │
       │          │  │  langs) │  │     │└──────────────┘
       └──────────┘  └──────────┘  └─────┘

Quick-Start Config

// Synthesia API: Generate training video
const response = await fetch("https://api.synthesia.io/v2/videos", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    "Authorization": "YOUR_API_KEY"
  },
  body: JSON.stringify({
    title: "Q1 Product Update",
    description: "Quarterly product update for sales team",
    input: [{
      scriptText: "Welcome to our Q1 product update. This quarter we launched three major features that will help you close deals faster...",
      avatar: "anna_costume1_cameraA",
      avatarSettings: { style: "rectangular", horizontalAlign: "center" },
      background: "green_screen"
    }],
    template: "your-brand-template-id"
  })
});

Integration Recipes

Training Library Automation

SynthesiaLMSGoogle Docsn8n

Training scripts maintained in Google Docs. When updated, n8n triggers Synthesia to regenerate the video. New version auto-uploaded to LMS, replacing the old one. Training library stays current without manual video production.

Multilingual Customer Education

SynthesiaHelp CenterIntercom

Product tutorials generated in English, then translated to all supported languages via Synthesia. Videos embedded in help center articles and served contextually through Intercom based on customer language preference.

Want us to handle the implementation?

Our team handles Synthesia setup, integration, training, and ongoing support.

Get Synthesia Implemented

Frequently Asked Questions

How does Synthesia compare to HeyGen?

Synthesia is stronger for enterprise L&D and training use cases, with SCORM export, LMS integration, brand kits, and approval workflows. HeyGen excels at personalized sales outreach and video translation. PxlPeak recommends Synthesia for training-focused deployments and HeyGen for marketing-focused ones.

Can Synthesia integrate with our LMS?

Yes. Synthesia exports to SCORM and xAPI formats compatible with all major learning management systems. PxlPeak configures the integration so training videos are automatically published and tracked in your LMS.

Is Synthesia suitable for regulated industries?

Yes. Synthesia is SOC 2 Type II certified, GDPR compliant, and trusted by financial services, healthcare, and government organizations. PxlPeak configures data residency, access controls, and compliance workflows.

How long does enterprise deployment take?

PxlPeak deploys Synthesia Enterprise in 1-2 weeks, including SSO setup, brand kit configuration, template development, LMS integration, and team training workshops.

Can we create custom avatars of our executives?

Yes. Synthesia offers custom avatar creation for enterprise clients. A short studio recording session produces a digital twin that can deliver any script. PxlPeak coordinates the recording and handles avatar quality assurance.

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