Journal
AI & Business Blog
Practical guides to AI agents, automation, and the tools behind them.
Journal
Practical guides to AI agents, automation, and the tools behind them.
Google Ads optimizes for what you tell it is a conversion. If fake leads are counted as success, your campaigns run on garbage data.
The definitive guide to GA4 in 2026. After implementing GA4 for 300+ clients and analyzing billions of events, here's everything you need to know, from setup to explorations to BigQuery exports. No fluff, just what actually works.
Define meaningful conversion events, validate tracking, investigate funnel changes, and report results with the limits of your data in view.
A step-by-step guide to setting up the Meta Pixel and Conversions API correctly. After fixing tracking issues on 200+ websites, here's how to get it right the first time, and diagnose when things go wrong.
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