21 signals. Zero bots.
Sarah Mitchell
Google Ads → /contact
Small business owner, Memphis TN. Searching for AI chatbot services.
Route to sales immediately, high-intent lead
Signal Breakdown
Clean residential IP, TLS 1.3, no threats flagged
BotID score: 0.02, confirmed human visitor
Valid MX, deliverable, professional domain (mitchellhvac.com)
Valid US mobile, carrier: Verizon, matches area code
IP geolocation matches form city (Memphis, TN)
3 pages visited, 4m 12s on site, natural scroll & mouse patterns
Specific question about chatbot pricing, no spam patterns
Residential ISP (Comcast), Chrome 152, macOS Tahoe
First submission from this fingerprint, consistent session
No critical signals triggered, clean submission
Get Lead Purity for your business
Every PxlPeak client gets 21-signal Lead Purity scoring built into their lead capture, at no extra cost. Stop paying for bot clicks and spam leads.
Request a free fraud audit , we'll analyze your last 30 days of leads
The Hidden Cost of Lead Fraud
Most businesses think their contact forms are secure. But 43% of all web traffic is now bot-driven, and sophisticated "lead farmers" use AI to bypass traditional CAPTCHAs and basic validation.
When you pay $15–50+ for a click on Google Ads, and that click looks like a lead but never answers the phone, your ROI collapses. PxlPeak ends the drain.
The 30% Efficiency Gap
The average agency-built website has a 30% lead fraud rate. That is 30% of your ad budget wasted on non-existent or malicious prospects.
Why CAPTCHAs Fail
Bots can now solve standard CAPTCHAs cheaper and faster than humans. Worse, CAPTCHAs kill conversion rates for legitimate customers by up to 15%.
The 21 Signals of Lead Purity™
Behavioral Latency
We measure the micro-intervals between keystrokes and field interactions. Bots are either too fast or perfectly consistent.
Fingerprint Clusters
Sophisticated hashing detects if multiple disparate leads share the same hardware/OS signature, typical of lead farms.
Edge Validation
PxlPeak leverages CF and Vercel edge signals to block known datacenter IP ranges and malicious scrapers before they even load.
Referrer Provenance
Deep analysis of the referral string to verify lead path. If a high-ticket lead 'appears' without a valid session trail, it's flagged.
Field Focus Pattern
Real humans move in non-linear patterns. Our scoring flags leads that populate hidden honeypots or skip logical focus steps.
Email Deliverability
Live, non-blocking MX and deliverability checks ensure the lead exists before your sales team ever gets an alert.