Stop wasting money on ads before you fix the leaks. Score 28 key areas, see which channels you're actually ready to run, and get a clear action plan.
Score each item: 0 = Not done, 1 = Partial/in progress, 2 = Fully implemented
Google Business Profile complete (hours, menu, reservations/order link, attributes)
40+ real photos (food/interior/exterior/team); refreshed monthly
Weekly GBP posts (specials/events/seasonal) + accurate holiday hours
Review response SOP: reply to ALL reviews within 24-48h
Review acquisition system (QR/receipt/server script) + steady velocity
Covers Maps, Website, Offers, Retention, Creative, Operations, Off-Premise, and Local Reach.
See exactly which of 13 marketing channels your current setup can actually support.
High-impact items count more. A missing review response hurts more than missing one photo.
Download your complete scorecard to share with your team or track progress over time.
The scorecard uses a weighted system where high-impact items count more than nice-to-haves.
Each item has a weight (1-2). Review response SOP is weight 2; weekly GBP posts is weight 1. Your overall readiness = weighted score / max possible weighted score.
Each checklist item maps to specific channels. "Tracking basics" is required for Google Ads, Meta Ads, and 10 other channels. Your channel fit % only counts items relevant to that channel.
Channels below 55% fit = "FIX FIRST" (don't spend here yet). 55-75% = "TEST" (small budget OK). Above 75% = "SCALE" (your ops can handle it).
Suggested budget per channel is proportional to fit %. If you have $1,500/mo and 75% fit for Email, we suggest ~$1,125 for Email. Start with SCALE channels.
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Book a free 30-minute assessment. We'll map exactly which AI tools will save you time and money — with a clear timeline and pricing.